When discussing the issue of standardization vs. adaptation of the marketing mix with students, I am often asked for convincing examples and illustrations of the differences between those strategies. One example that I personally like as a candy lover are wafers. As a category, they exist in most markets globally, and there is an abundance […]
Only a couple of weeks ago, German supermarket chain Lidl opened its first stores in the United States (in North Carolina). With this, the company that has based its reputation on value and low prices has not only expanded into a new country market, it has also joined the ranks of many other international retailers […]
In 2012, media such as Forbes reported on a landmark deal between the world’s largest maker of spirits, British company Diageo, and India’s “King of Good Times”, Vijay Mallya. For over $3 billion (and a few other incentives including sponsorships for Mr. Mallya’s formula one racing team), Diageo acquired a 55% stake in Mallya’s United […]
Yes, granted, this is not the freshest and a lot may have happened since, but as I am constantly on the lookout for content that fits my interests, here it is: a segment on “Oreos in China” from CNBC’s “Made in China: The People’s Republic of Profit,” a one-hour original special reported by CNBC’s Melissa Lee […]
The mere fact that Wal-Mart has 430 stores in China might make this look like a success story. However, the reality is that for the longest time, China has presented significant challenges to the world’s largest retailer. Since the opening of its first store in Shenzhen in 1996, Wal-Mart struggled to gain a foothold in […]
This month at an event in Shijiazhuang, Hebei Province, China, 23 Samsung executives kneeled on stage in front of a room full of Chinese distributors. They had the best intentions of apologizing to their trusted Chinese partners for the recent Galaxy Note 7 disaster. However, immediately after the event the Chinese social media space blew up. It […]
In 2007, just before the global financial crisis hit, Campbell Soup Company, the world’s largest producer of ready-made soups, was getting all jazzed up about Russia. Market research had shown that Russians are huge consumers of soup. More than 200 servings of soup per person per year added up to more than 32 billion (yes, […]
Having just returned from a trip in China, where shots of “bai jiu” (literal translation “white wine/alcohol”) were forced down my throat in great volume over lunch (mind that I usually don’t drink alcohol!), I started to dig into a stack of articles I had saved for later reading.
Western multinationals have dominated the global economy for the longest time, but the past decade has brought some change. So-called emerging market multinationals have stepped onto the global scene. Except for a few notable exceptions, they have still gone unnoticed in core Western markets, but have had considerable success and visibility in other emerging markets. […]
Disney, or Di-Si-Ni as it is called in Chinese, might be up for another Disneyland Paris experience. At least, that is what Mr. Jianlin Wang seems to think. Last Sunday, Mr. Wang, who also happens to be China’s wealthiest businessman, gave an hour-long interview on CCTV, China’s state television. Criticizing Disney’s outdated intellectual property, the […]
In a recent article, Fortune magazine questions Uber’s approach to global markets. Apparently, Uber has recently announced that it is loosing more than $ 1 billion in China annually, which is not a small sum to loose even for a unicorn valued more than $60 billion. One could easily attribute the losses to the fact […]
American fast food holding company Yum Brands announced that it would restructure its China business. Normally, there’s nothing wrong with finding a better approach to deal with the local market environment (quite to the contrary, actually), but this case seems to be different. Yum’s major brands KFC and Pizza Hut have been struggling in the […]