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#151 Nike, really? Again?

April 8, 2019

In 1997, Nike was going through a public relations nightmare. The Council on American Islamic Relations had spotted a suspicious logo, stitched on to the heel of Nike’s new sneaker, the Air Bakin’. When read from right to left, as is the practice in Arabic, the logo that was intended to look like flames bore a […]

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8 comments
BestBuy

#150 Note quite a BestBuy in China

March 6, 2019

Once again, this is not the most recent case, but it still is a good one. It serves as a perfect illustration for the fact that phenomenal success in one country doesn’t necessarily guarantee success in another. Quite to the contrary, success can be blinding and make companies ignorant of subtle – and sometimes even […]

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15 comments
KFC in China 40th (2)

#149 KFC loves China loves KFC

November 13, 2018

Fast food is tricky business in China. China loves to eat, but there already is an abundance of excellent affordable street food, and competition between foreign fast food brands is intense. Yum Brands-owned Kentucky Fried Chicken (KFC) stands out among many others in that it has been immensely successful in the Chinese market. With more […]

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16 comments
Edeka 2017

#148 Edeka explains globalization

September 16, 2018

In August 2017, German supermarket Edeka made a bold statement. For one day, the supermarket chain took all non-German products off the shelves. Instead of their favorite Italian pasta, Spanish tomatoes, Israeli oranges, Greek olives, Portuguese sardines, French cheeses, Japanese soy sauce, or Turkish grapes, Edeka’s customers found signs with statements such as “Things are […]

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21 comments
2018 Bloomberg Vulnerability Ranking

#147 Vulnerable Emerging Markets

September 3, 2018

Last month, Bloomberg published a “Vulnerability Ranking” for 18 emerging markets ranging from Turkey to Taiwan. The ranking assesses these markets along four criteria – Current Account Balance, External Debt, Government Effectiveness, and Inflation. To no one’s surprise, Turkey and Argentina lead the pack in their vulnerability, while countries such as Saudi Arabia, China, Thailand, […]

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5 comments
Ikea

#146 From Meatballs to Gulab Jamun

August 25, 2018

Almost unnoticed to the global media, Swedish furniture giant IKEA opened its first store in India this month. With the 400,000 sq ft store, the global multinational is hoping to open the path to expansion in a market of 1.3 billion consumers that includes a growing and affluent middle class. More stores are planned for […]

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12 comments
China Taiwan

#145 I just called to say, I’m sorry…

July 23, 2018

When San Francisco-based US fashion retailer The Gap launched its “City T-shirt” series, it probably had high hopes that the China edition would please a vast consumer base across China. Attention did indeed come quickly, but not necessarily the kind that The Gap was hoping for. Within hours, Chinese social media users had posted photos […]

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8 comments
7Eleven in Norway 1

#144 Norway not amused by 7-Eleven?

July 1, 2018

Scandinavians are definitely not prude, and they do have a sense of humor. Nonetheless, Norway – the country that’s ranked among the happiest nations globally – may not have appreciated 7-Eleven’s most recent attempt at being funny and socially responsible. In an ad campaign across Norway, 7-Eleven proclaimed “Welcome to Norway” and “Welcome to the Land […]

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5 comments
BK Russia

#143 Burger King gone too far in a far-away market

June 24, 2018

The 2018 Soccer World Cup will still be going on for a few weeks, and yet there’s already a big loser – Burger King. The global fast food giant just had to withdraw a recent campaign on the Russian VK social media network. In the campaign, Burger King had offered a cash prize of 3 […]

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11 comments
Coca Cola Lemon Do

#142 Coca Cola with a Buzz

June 5, 2018

In his latest book, Pankaj Ghemawat, celebrity professor at NYU and at IESE, describes – among many other things – how Coca Cola’s early international expansion followed a completely decentralized approach. As long as no major damage was done, everything was allowed and according to Professor Ghemawat, only two rules existed, “You can’t change the formula, […]

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9 comments
walmart-flipkart-780x405

#141 Transnational Takeover Alert: Bentonville goes Bangalore

May 19, 2018

This will be short: I haven’t posted a “Transnational Take-Over Alert” in a long time, but given Walmart’s history of failures in international markets, it seemed important to write one now. As various news outlets recently reported, Wal-Mart has doubled down on the Indian market by acquiring Flipkart, India’s largest commerce platform – an Indian […]

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3 comments
McD India-960-720

#140 McDonald’s Indian Woes

April 20, 2018

With almost 500 stores, India is an important foreign market to McDonald’s. Not too long ago, it was praised in India for its responsiveness to Indian tastes. After having had items such as the Maharaja Mac and the Aloo-Tikki Burger on its menus in India since the 1990s, the fast-food giant added more offerings to woo […]

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