When San Francisco-based US fashion retailer The Gap launched its “City T-shirt” series, it probably had high hopes that the China edition would please a vast consumer base across China. Attention did indeed come quickly, but not necessarily the kind that The Gap was hoping for. Within hours, Chinese social media users had posted photos […]
Scandinavians are definitely not prude, and they do have a sense of humor. Nonetheless, Norway – the country that’s ranked among the happiest nations globally – may not have appreciated 7-Eleven’s most recent attempt at being funny and socially responsible. In an ad campaign across Norway, 7-Eleven proclaimed “Welcome to Norway” and “Welcome to the Land […]
The 2018 Soccer World Cup will still be going on for a few weeks, and yet there’s already a big loser – Burger King. The global fast food giant just had to withdraw a recent campaign on the Russian VK social media network. In the campaign, Burger King had offered a cash prize of 3 […]
In his latest book, Pankaj Ghemawat, celebrity professor at NYU and at IESE, describes – among many other things – how Coca Cola’s early international expansion followed a completely decentralized approach. As long as no major damage was done, everything was allowed and according to Professor Ghemawat, only two rules existed, “You can’t change the formula, […]
This will be short: I haven’t posted a “Transnational Take-Over Alert” in a long time, but given Walmart’s history of failures in international markets, it seemed important to write one now. As various news outlets recently reported, Wal-Mart has doubled down on the Indian market by acquiring Flipkart, India’s largest commerce platform – an Indian […]
With almost 500 stores, India is an important foreign market to McDonald’s. Not too long ago, it was praised in India for its responsiveness to Indian tastes. After having had items such as the Maharaja Mac and the Aloo-Tikki Burger on its menus in India since the 1990s, the fast-food giant added more offerings to woo […]
There’s trouble in Austria’s market for sports equipment. Traditionally, the market has been dominated by a handful of domestic companies such as Gigasport, Hervis, and – one of the most established among them – the Intersport group. Within Intersport, which is less of a centrally owned and controlled company and more of a loosely controlled […]
In February 2018, Chinese company Meituan became the world’s fourth most valuable startup. Meituan, now valued at $30 billion, originally started as a group purchasing platform, similar to Groupon, which had its stab at the Chinese market. Yes, Groupon. Let’s turn the clock back for a moment. In mid 2011, American publication Forbes asked, “Can […]
In 1996, French dairy and water giant Danone entered the Chinese market. Recognizing that in order to succeed in the Chinese market, one had to have a good understanding of consumer behavior, access to suppliers, as well as outstanding network relationships – the famed “guanxi” – with government agencies and distribution channel partners, Danone decided […]
Meet Nayar. Nayar (name changed) is the proud owner of a retail store. His store has no loyalty cards and no shopping carts, no cash registers and no employees. Nayar has a lot of customers, though. His store is located under a stairwell in a house at a busy intersection in Calcutta, India. Nothing special […]
In January 2018, Swedish global fashion retailer H&M had closed several of its stores temporarily. The move was necessary to protect its employees, prevent damage to its stores, and stop further protests. What had happened? For a short while, H&M’s online store carried hoodies with a variety of slogans. One of the images showed a black child […]
Late in 2017, German chain Kaufland, part of the German-based Schwartz Group that also owns retailer Lidl, entered the Australian AUS$ 90 billion market for groceries. It brought its brand of huge, warehouse style stores that usually have 15,000 to 20,000 square meters and a range of up to 60,000 different products to Aidelaide first and […]