#170 KFC blunders in Germany

As several news outlets, including the New York Times and the German Bild Zeitung have reported, Kentucky Fried Chicken (KFC) has recently made a horrible mistake in Germany. On November 9, KFC sent a push notification through its app promoting the addition of cheese to its menu of fried chicken in remembrance of Kristallnacht: “Gedenktag an die Reichspogromnacht – Gönn dir ruhig mehr zarten Cheese zum knusprigen Chicken. Jetzt bei KFCheese!“ (“In remembrance of the pogrom against Jewish people – Treat yourself to soft cheese in addition to our crispy chicken!”), so the message read. Referring to the vandalism against Jewish establishments including shops and synagogues, the pogrom is called “Kristallnacht” or “the night of broken glass”, which started on Nov. 9, 1938 and is often thought of the beginning of the holocaust. The tasteless promotion was quickly called out by users on Twitter and, in all fairness, KFC quickly realized it’s mistake and apologized by promising a thorough review of its internal decision-making processes for its communication. Even if KFC leadership quickly reacted, someone at KFC must have thought that this was a great idea (and, obviously, is in great need of a history lesson).

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