The Deadly Sins of International Business Blog is maintained by Professor Gerhard Apfelthaler, Dean of the School of Management at California Lutheran University in Thousand Oaks, California/USA. Having lived and worked in a variety of countries, including Austria, Singapore, Taiwan, the United States as a diplomat, consultant, entrepreneur, and business school professor, he has a keen interest in how and why otherwise successful companies fail in foreign markets. While Professor Apfelthaler has published a number of books as well as articles on the topics of international market entry and cross-cultural management in scholarly journals, this blog particularly intends to reach a wider audience by presenting relevant content in a concise and easy-to read manner. Professor Apfelthaler can be reached at gerhardapfelthaler@yahoo.com.