Development aid, social entrepreneurs and micro-finance – all seem to run into similar problems of getting their products and services to their target groups in emerging markets, post-conflict zones, or developing nations. With the kind permission of the author, Tielman Nieuwoudt of the Supply Chain Lab, the following is a re-post of an article that […]
The times when Western hotel chains where the ones expanding in Asia seem to be over. As the International Herald Tribune reports, the latest trend is Asian hotel chains opening hotels in European locations. Raffles will open the Royal Monceau in Paris, where both Peninsula and Shangri-La Hotels will also be opening new properties soon. In […]
Something may have gotten past me, but does Chrysler really have a lot of wiggle room for experiments on their customers? It’s recent commercial for the Chrysler 300 features former Soviet leader Mikhail Gorbachev, former Polish leader Lech Walensa and is a call for freedom for Burma’s Aung San Suu Kyi. The commercial is an […]
I am sure many of you know this website already. I had forgotten about it until I arrived in Beijing on December 8th. The humour of www.engrish.com can be a little borderline (who am I with my Germanic English to judge other people…?), but by and large it’s still funny. Check out the sections which […]
Chinese media has recently reported that Wal-Mart may add yet another country to it’s growing list of international failures. In 2008 Wal-Mart has 208 stores throughout China. Within the past 12 years of trying, Wal-Mart has not only failed to become profitable, but it even had to accept a loss in market share. According to […]
I just found an older, but still good article about some interesting cases of failure of American firms in Japan: Knight, Gary A. (1995), International Marketing Blunders by American firms in Japan – Some Lessons for Management, Journal of International Marketing, Vol. 3, No. 4, 107-129. Knight writes about well known brands’ failures, including the big three […]
A short while ago, PepsiCo announced that it would invest $500 million in India over the next three years. While PepsiCo has been very successful in India with sales exceeding $1 billion a few years ago, this major investment is definitely a case to watch for everyone interested in international business. Let’s wish them well.