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Lego China

#176 Is Everything awesome for Lego in China?

June 1, 2023

Founded in 1932, Danish toymaker Lego has managed to expand its business to more than 130 countries worldwide. Among those, China seems to be a particularly fertile ground for the company. Although China only represented 1% of global sales until recently, Lego is penetrating the market rapidly, believing that the future there will be bright. […]

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Eat More Chikin 3

#175 Eat more chicken, globally!

March 18, 2023

Atlanta-based U.S. fast-food chain Chick-Fil-A currently offers food at 2,700 restaurants in nearly every U.S. state, as well as a few select stores in Canada and Puerto Rico. Now the company is looking to grab a bigger bite of the global market. Chick-Fil-A has had failed attempts in international markets. From 1996 to 2001, Chick-Fil-A […]

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deflated globe

#174 I’m leavin’ it: What Apple, BASF, and McDonald’s have in common

March 2, 2023

What do Apple, BASF and McDonald’s have in common? Apparently nothing. They are three companies from three fundamentally different industries, each with different business models, and yet they have something in common. They all have a global presence and engage in global arbitrage. And now they are all suffering from an area that has been […]

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no-mcdonalds

#173 A not so Happy Meal for McDonald’s

January 15, 2023

In 2009, Hjörtur Smárason walked into a McDonald’s restaurant in Iceland and ordered what turned out to be the last hamburger and fries ever served in the country. The global fast food giant that maintains almost 40,000 restaurants in more than 100 countries had failed and decided to leave the island state in the middle […]

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Caterpillar logo

#172 Caterpillar in China

January 2, 2023

Caterpillar, a leading American manufacturer of construction and mining equipment, has been in China since the 1980s when it launched technology transfer agreements with Chinese manufacturers. Later, it opened manufacturing facilities, distribution centers, and corporate offices in more than a dozen cities around the country, employing a local workforce of about 20,000. One would think […]

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China Barbie

#171 Barbie in a (Chinese) Barbie World

December 24, 2022

In 2009, American toy company Mattel opened a gigantic, 36,000 square-foot “House of Barbie” in Shanghai, China. The company had invested over $30 million in the House of Barbie in celebration of the American iconic doll’s 50th anniversary. The six-story building housed the world’s largest collection of Barbie dolls, and also featured a fashion runway, a […]

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kfc

#170 KFC blunders in Germany

November 14, 2022

As several news outlets, including the New York Times and the German Bild Zeitung have reported, Kentucky Fried Chicken (KFC) has recently made a horrible mistake in Germany. On November 9, KFC sent a push notification through its app promoting the addition of cheese to its menu of fried chicken in remembrance of Kristallnacht: “Gedenktag […]

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SeekPng.com_dominos-logo-png_3211333

#169 Duh-mino’s says arrivederci, Italy!

August 13, 2022

Global media had a lot of fun with what happened in the summer of 2022: The US-based pizza giant Domino’s announced that it would say arrivederci to Italy after seven years in the country. Domino’s, which has operations in approximately 90 international markets and about 12,000 stores worldwide had always had eyes on Italy. In 2015, it […]

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Nike Fa Fu

#168 Does Nike want you to get fat?

June 15, 2022

Bad translations have long been the humor well that keeps on giving in International Business. Just think of German car maker Audi’s relatively recent rollout of the E-tron (French for excrement) brand for their electric cars. Nike is certainly no stranger to translation issues as it has blundered among Arabic speakers and devout muslims as […]

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Netflix in India

#167 Netflix in India

April 17, 2022

When Netflix launched in India in 2016, the future seemed bright. With 200 million households having TV sets, India was and is a large market with a strong movie culture. It seemed to be ripe for Netflix’s combination of global hits and local productions. As it did in other markets, Netflix launched by serving a […]

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china coffee

#166 Lavazza brews some Ka-Fei

November 4, 2021

As recently reported, Lavazza, the iconic Italian coffee company has big plans for China. In 2020, while the COVID-19 pandemic was still raging in other countries, it opened its flagship store in Shanghai’s fashionable Jing’An district, and expanded to some twenty locations in Shanghai, Beijing, Guangzhou, and Hangzhou in 2021. Lavazza is clearly capitalizing on […]

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VanillaFrostedSprinklesDonut_570x570

#165 Dunkin’ Donuts’ arduous (early) global journey

March 5, 2021

Today, coffee and donut chain Dunkin’ Donuts (DD), part of Inspire Brands that also owns Baskin Robbins, Arby’s, Sonic and others, has more than 3,200 restaurants in approximately 40 countries. It took a long time to develop such an impressive global presence, and success didn’t come easy. DD’s internationalization began 1964. Shortly after he had […]

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