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#130 The Global Top Five

December 22, 2017

The educator in me has great fun having students or audiences at speaking events guess interesting factoids from the world of international business, especially if the exercise creates a great teachable moment. For instance, based on the 2017 edition of the Fortune Global 500 list, I often ask students what they think the world’s most profitable […]

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3 comments
3625

#129 Say “Cheese”

December 20, 2017

Founded in 1978 by David Overton and with more than 200 restaurants, 2 billion US$ in revenues and about 40,000 employees, the Cheesecake Factory is one of the United States’ top restaurant chains in the casual dining category. For most of its history, the Cheesecake Factory was focused on the US market, and only started […]

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23 comments
AES

#128 AES in Georgia. When things get REALLY bad in international markets

December 10, 2017

Looking for interesting documentaries to watch, I recently came across Power Trip, and it was fascinating. Yes, you will have experienced better film-making and more interesting storytelling, but for someone interested in international business, the documentary is an intriguing  reminder how tough things can be in foreign markets. The movie tells the story of AES, […]

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Austria Manner

#127 Global. Local. Standardization. Adaptation

December 5, 2017

When discussing the issue of standardization vs. adaptation of the marketing mix with students, I am often asked for convincing examples and illustrations of the differences between those strategies. One example that I personally like as a candy lover are wafers. As a category, they exist in most markets globally, and there is an abundance […]

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10 comments
Lidl

#126 German Lidl between Norway and the US

July 16, 2017

Only a couple of weeks ago, German supermarket chain Lidl opened its first stores in the United States (in North Carolina). With this, the company that has based its reputation on value and low prices has not only expanded into a new country market, it has also joined the ranks of many other international retailers […]

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9 comments
diageo

#125 The Hangover (Pt. 4) – Diageo in India

June 24, 2017

In 2012, media such as Forbes reported on a landmark deal between the world’s largest maker of spirits, British company Diageo, and India’s “King of Good Times”, Vijay Mallya. For over $3 billion (and a few other incentives including sponsorships for Mr. Mallya’s formula one racing team), Diageo acquired a 55% stake in Mallya’s United […]

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2 comments

#124 Oreos in China

June 11, 2017

Yes, granted, this is not the freshest and a lot may have happened since, but as I am constantly on the lookout for content that fits my interests, here it is: a segment on “Oreos in China” from CNBC’s “Made in China: The People’s Republic of Profit,” a one-hour original special reported by CNBC’s Melissa Lee […]

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18 comments
walmart

#123 From Wal-Mart to Wal-Smart?

March 3, 2017

The mere fact that Wal-Mart has 430 stores in China might make this look like a success story. However, the reality is that for the longest time, China has presented significant challenges to the world’s largest retailer. Since the opening of its first store in Shenzhen in 1996, Wal-Mart struggled to gain a foothold in […]

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28 comments
samsung-china-kneeling-702x540

#122 How (not) to say sorry in Chinese

November 7, 2016

This month at an event in Shijiazhuang, Hebei Province, China, 23 Samsung executives kneeled on stage in front of a room full of Chinese distributors. They had the best intentions of apologizing to their trusted Chinese partners for the recent Galaxy Note 7 disaster. However, immediately after the event the Chinese social media space blew up. It […]

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19 comments
campbell-russia-soup-pouch

#121 There’s a hair in my soup!

November 1, 2016

In 2007, just before the global financial crisis hit, Campbell Soup Company, the world’s largest producer of ready-made soups, was getting all jazzed up about Russia. Market research had shown that Russians are huge consumers of soup. More than 200 servings of soup per person per year added up to more than 32 billion (yes, […]

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23 comments
baijiu

#120 Ganbei!

September 27, 2016

Having just returned from a trip in China, where shots of “bai jiu” (literal translation “white wine/alcohol”) were forced down my throat in great volume over lunch (mind that I usually don’t drink alcohol!), I started to dig into a stack of articles I had saved for later reading.

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6 comments
xiaomi

#119 Xiaomi, dancing Samba. Or not?

August 12, 2016

Western multinationals have dominated the global economy for the longest time, but the past decade has brought some change. So-called emerging market multinationals have stepped onto the global scene. Except for a few notable exceptions, they have still gone unnoticed in core Western markets, but have had considerable success and visibility in other emerging markets. […]

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