As several news outlets, including the New York Times and the German Bild Zeitung have reported, Kentucky Fried Chicken (KFC) has recently made a horrible mistake in Germany. On November 9, KFC sent a push notification through its app promoting the addition of cheese to its menu of fried chicken in remembrance of Kristallnacht: “Gedenktag […]
Fast food is tricky business in China. China loves to eat, but there already is an abundance of excellent affordable street food, and competition between foreign fast food brands is intense. Yum Brands-owned Kentucky Fried Chicken (KFC) stands out among many others in that it has been immensely successful in the Chinese market. With more […]
American fast food holding company Yum Brands announced that it would restructure its China business. Normally, there’s nothing wrong with finding a better approach to deal with the local market environment (quite to the contrary, actually), but this case seems to be different. Yum’s major brands KFC and Pizza Hut have been struggling in the […]
According to a variety of news outlets, California-based restaurant chain Johnny Rockets is planning for a major expansion in China. The 1950s themed chain currently has more than 300 corporate- and franchise-owned restaurants, about a third of which are in international locations. For the expansion, the company already entered into a joint venture agreement with […]
Today’s Wall Street Journal (European Edition) ran an interesting piece on the Chinese market for fast food. Many domestic and regional competitors, so the Journal, are giving foreign fast food giants such as McDonald’s and KFC / Yum Brands a run for their money. Competitors such as Xiabu Xiabu (which serves Chinese hot pot), Da […]
As the English edition of the Chinese newspaper Renminbao (People’s Daily) reports, fourth quarter sales at Yum! Brands, the parent company of Kentucky Fried Chicken (KFC) and Pizza Hut have significantly declined. What has happened in the Middle Kingdom that not only has a huge love for chicken dishes, but also for foreign brands, a […]