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7Eleven in Norway 1

#144 Norway not amused by 7-Eleven?

July 1, 2018

Scandinavians are definitely not prude, and they do have a sense of humor. Nonetheless, Norway – the country that’s ranked among the happiest nations globally – may not have appreciated 7-Eleven’s most recent attempt at being funny and socially responsible. In an ad campaign across Norway, 7-Eleven proclaimed “Welcome to Norway” and “Welcome to the Land […]

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6 comments
BK Russia

#143 Burger King gone too far in a far-away market

June 24, 2018

The 2018 Soccer World Cup will still be going on for a few weeks, and yet there’s already a big loser – Burger King. The global fast food giant just had to withdraw a recent campaign on the Russian VK social media network. In the campaign, Burger King had offered a cash prize of 3 […]

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13 comments
Coca Cola Lemon Do

#142 Coca Cola with a Buzz

June 5, 2018

In his latest book, Pankaj Ghemawat, celebrity professor at NYU and at IESE, describes – among many other things – how Coca Cola’s early international expansion followed a completely decentralized approach. As long as no major damage was done, everything was allowed and according to Professor Ghemawat, only two rules existed, “You can’t change the formula, […]

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14 comments
walmart-flipkart-780x405

#141 Transnational Takeover Alert: Bentonville goes Bangalore

May 19, 2018

This will be short: I haven’t posted a “Transnational Take-Over Alert” in a long time, but given Walmart’s history of failures in international markets, it seemed important to write one now. As various news outlets recently reported, Wal-Mart has doubled down on the Indian market by acquiring Flipkart, India’s largest commerce platform – an Indian […]

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4 comments
McD India-960-720

#140 McDonald’s Indian Woes

April 20, 2018

With almost 500 stores, India is an important foreign market to McDonald’s. Not too long ago, it was praised in India for its responsiveness to Indian tastes. After having had items such as the Maharaja Mac and the Aloo-Tikki Burger on its menus in India since the 1990s, the fast-food giant added more offerings to woo […]

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13 comments
sports direct

#139 British Sports Direct down for the count in Austria?

March 19, 2018

There’s trouble in Austria’s market for sports equipment. Traditionally, the market has been dominated by a handful of domestic companies such as Gigasport, Hervis, and – one of the most established among them – the Intersport group. Within Intersport, which is less of a centrally owned and controlled company and more of a loosely controlled […]

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23 comments
gaopeng

#138 Groupon in China. No longer in the company of distinguished friends.

March 7, 2018

In February 2018, Chinese company Meituan became the world’s fourth most valuable startup. Meituan, now valued at $30 billion, originally started as a group purchasing platform, similar to Groupon, which had its stab at the Chinese market. Yes, Groupon. Let’s turn the clock back for a moment. In mid 2011, American publication Forbes asked, “Can […]

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8 comments
Danone-Chine

#137 Au revoir and zaijian, Danone!

February 14, 2018

In 1996, French dairy and water giant Danone entered the Chinese market. Recognizing that in order to succeed in the Chinese market, one had to have a good understanding of consumer behavior, access to suppliers, as well as outstanding network relationships – the famed “guanxi” – with government agencies and distribution channel partners, Danone decided […]

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5 comments
Nayar of Calcutta

#136 Perfetti Van Melle’s Top Salesman in India

February 5, 2018

Meet Nayar. Nayar (name changed) is the proud owner of a retail store. His store has no loyalty cards and no shopping carts, no cash registers and no employees. Nayar has a lot of customers, though. His store is located under a stairwell in a house at a busy intersection in Calcutta, India. Nothing special […]

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9 comments
HM-Logo

#135 H&M blunders in South Africa

January 22, 2018

In January 2018, Swedish global fashion retailer H&M had closed several of its stores temporarily. The move was necessary to protect its employees, prevent damage to its stores, and stop further protests. What had happened? For a short while, H&M’s online store carried hoodies with a variety of slogans. One of the images showed a black child […]

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19 comments
kaufland-logo-353033943B-seeklogo.com

#134 Kaufland enters Aussieland

January 18, 2018

Late in 2017, German chain Kaufland, part of the German-based Schwartz Group that also owns retailer Lidl, entered the Australian AUS$ 90 billion market for groceries. It brought its brand of huge, warehouse style stores that usually have 15,000 to 20,000 square meters and a range of up to 60,000 different products to Aidelaide first and […]

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3 comments
Starbucks_Logo_Hi-res

#133 Starbucks in Japan – Sometimes (but not very often), instinct works!

January 12, 2018

One summer night in 1996, Howard Schultz, founder and now Executive Chairman of Starbucks, the Seattle-based coffeeshop giant, had dinner with the company’s newly acquired Japanese partner. It was the night before the opening of the first ever Starbucks in Tokyo. In fact, it was the first Starbucks opening outside of North America altogether! The […]

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