As the International Herald Tribune reported recently, Sara Lee Corp is considering a sale of its European household and personal care units. It may be a case of simply focusing on what they are on their home turf – a food company; but might it be that it’s just another case of a US multinational […]
Wal-Mart’s Lee Scott recently stepped down as CEO of Wal-Mart. He will be followed by Mike Duke. Duke, president of Wal-Mart International has been driving Wal-Mart’s global expansion over the past years. Choosing Duke over Castro-Wright, Wal-Mart’s head of US operations, seems to be a strong signal of increased commitment to international markets.
I just found an older, but still good article about some interesting cases of failure of American firms in Japan: Knight, Gary A. (1995), International Marketing Blunders by American firms in Japan – Some Lessons for Management, Journal of International Marketing, Vol. 3, No. 4, 107-129. Knight writes about well known brands’ failures, including the big three […]
What is it with US retailers? Did anybody notice how many retail companies headquartered in the US have failed in international markets over the past decades. After about 8 years of trying to get established, Wal-Mart left Germany in 2006, fashion retailer The Gap pulled out of Germany in 2004, and Pizza Hut defected from […]