General Motors (GM) has confirmed today that it would sell its Hummer brand to a joint venture between Chinese Sichuan Tengzhong Heavy Industrial Machinery and the Chinese Entrepreneur Suolang Duoji. It is clear why the Chinese would want the brand, but the question remains, does the world want a Chinese Hummer? True, under the current agreement, GM will continue to make Hummers for the new owners in the United States for another two years. But who can give such assurances in times like these? And even if the assurances hole, what will happen after two years? Will the Hummers be built in China? And how is the world going to react to a brand that long stood for America’s might and now is manufactured in China?
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