#51 Local adaptation

As readers of this blog know, I enjoy reporting the blunders companies make in international markets. But I have to admit that it’s almost as much fun to find examples of multinationals adapting their products for host markets. Such adaptation (a.k.a. local responsiveness) is one of the key choices such firms face (along with decisions regarding the extent to which resources and activities will be shared/integrated). The recent 40th birthday of Sesame Street reminded me of their expansion efforts. If you’d like to read more about this, visit the International BS Blog by Andre Sammartino.

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