Disney has recently announced that it’s plans to open a theme park in Shanghai’s Pudong area have received a nod from the Chinese government. It’s clear that a market as large and dynamic as the Chinese must be mouthwatering to Disney, but….! Not only are there countless stories of US-based multinationals who have found the Chinese market to be very difficult to enter, but there is also Disney’s own less than successful attempt at building and operating a theme park in Hong Kong. There, numbers for visitors are still significantly below the original plans. Similar to the bumpy ride Disney’s had in Paris, France the problems were homegrown and mainly due to Disney’s inability to respond to local customs and tastes. If the lesson has been learned remains to be seen in Shanghai.
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