I admit, that this is old news, at least in Japan or among those in the inner circle of the mobile phone industry. However, this blog would not be complete without a mention of Nokia’s pullout from Japan. After trying hard, in late 2008 Nokia was looking at a market share of only 0.3 % in the Japanese market – a market position simply not sustainable. Japan is a very sophisticated mobile phone market that requires great efforts in localization, thus not offering the scale a company such as Nokia needs. But then again, isn’t it surprising (and a little bit embarrassing) that a company of the likes of Nokia can’t break into the Japanese market?