For confidentiality reason I can’t disclose the company’s name, but the story is great anyway. A major player in the semiconductor industry which was acquired by a private equite firm a few years ago is currently being dressed up for a public offering. In it’s attempt to make the bride look slim, they have embarked on a massive cost-cutting program. Sales staff are let go, cartridges for color printers are only refilled with b/w ink, printing of sales brochures has been stopped, traveling executives must stay in 3-star-hotels. The latter reminds me of an ad campaign a major hotel chain once ran. The slogan was something like “if you stay in a box, can you think outside the box?”. What is this semiconductor company trying to do with this exceptional exercise in greed? First loose all dedicated staff and then loose all customers?
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