#12 Dressing the bride

For confidentiality reason I can’t disclose the company’s name, but the story is great anyway. A major player in the semiconductor industry which was acquired by a private equite firm a few years ago is currently being dressed up for a public offering. In it’s attempt to make the bride look slim, they have embarked on a massive cost-cutting program. Sales staff are let go, cartridges for color printers are only refilled with b/w ink, printing of sales brochures has been stopped, traveling executives must stay in 3-star-hotels. The latter reminds me of an ad campaign a major hotel chain once ran. The slogan was something like “if you stay in a box, can you think outside the box?”. What is this semiconductor company trying to do with this exceptional exercise in greed? First loose all dedicated staff and then loose all customers?

Thanks! You've already liked this