if you have found this site then it’s either because you have an interest in either human nature or in international business. Well, this site caters more to all of you who find themselves in the latter category as it is about personal and organizational failures in international business
Someone once has said that in one way or another we’re all stupid. This is very true for even the best managers and the best companies as well. What makes us smart and effective at home usually doesn’t transfer easily across national and cultural borders. Despite the fact that we have been hearing now for decades that the world has become one global marketplace, the ways we – individuals and companies – approach international market entry still seem to be ignorant and crude.
This site looks at failures of companies which do business internationally and hopes to become a place where everyone can learn from the mistakes of others. If you have a story of failure in international business to share, one that you have personally experienced or one which you have read or heard about from other source, please contribute to this blog