Saudi Arabia

#154 IKEA erases women

May 31, 2019

Adapting to different cultural environments is tricky business. In 2012, various Swedish media outlets ran an article titled “IKEA raderade kvinnorna” (engl. “IKEA erases women”). What had happened? One of the central elements in IKEA’s marketing strategy is its voluminous catalog that covers everything from comfy sofas to simple kitchen gadgets. In its attempt to […]

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#69 The Globalization of Healthcare

August 16, 2010

Yes, we have all heard the stories. Stories of patients in need of treatment in the Western hemisphere traveling to countries such as Thailand or India in need for more affordable healthcare, stories of hospitals in the so-called developed world outsourcing certain diagnostic procedures to the so-called emerging markets, or stories of hospitals in the […]

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