I strongly believe in the good of international trade. And yet there’s something which I have to get off my chest that could as well come from any of the anti-globalization fanatics out there: I ventured out of my hotel in Beijing today in order to find some good local Chinese food. Passing a BMW […]
I found an interesting article on Ogilvy’s Digital Watch Blog (http://digitalwatch.ogilvy.com.cn) discussing the question why US companies fail in China. One very interesting observation is concerning speed: “If you’re running eBay China, the head of eBay China is reporting to someone who has the title of head of eBay International, who reports to someone who has […]
Chinese media has recently reported that Wal-Mart may add yet another country to it’s growing list of international failures. In 2008 Wal-Mart has 208 stores throughout China. Within the past 12 years of trying, Wal-Mart has not only failed to become profitable, but it even had to accept a loss in market share. According to […]
Is it a deadly sin not be a first-mover in foreign markets? Burger King, the world’s second largest burger chain, recently announced that it would expand it’s business in China by 250 to 300 outlets. Compared with McDonald’s 950 or KFC’s 2,200 this seems to be a relatively small number. Looking at the timing of […]