Description
All business is global. Notwithstanding the ups and downs of international trade over the years and despite all criticisms of globalization’s undesired by products, competing internationally is the new normal for most companies. Sometimes companies proactively seek opportunities in other markets, at other times they are forced to do so. Whatever their motives, and regardless of whether they are small, medium-sized,International_Market_Entry_Strategies_6th_Edition-compressed or large conglomerates, they are all faced with similar challenges. INTERNATIONAL MARKET ENTRY STRATEGIES explores how companies can work through these challenges in a systematic way. Using insights from scholarly research and combining them with practical insights, each chapter in this publication provides miniature case studies, exercises, and further resources. The current, first edition focuses on the main stages of systematic entry into foreign markets, and future editions will add new topics and chapters.
Apfel –
“Advances in communication and transportation have increased the speed and intensity of global business, but it certainly hasn’t become easier. Professor Apfelthaler’s book not only makes that clear, but he also combines the latest theory with relevant and current examples that will help both the advanced student and the practitioners in the field.” – Sunil Phabiani, VP Supply Chain, Dole Packaged Foods
Apfel –
“Text books are usually long and full of not always relevant theories – in one word: boring! Gerhard Apfelthaler’s book, on the other hand, is easy to read, interesting and, above all, very practical. The way it is structured helps the reader to get the gist of the matter and encourages to explore further to the extent that fits them. Thanks to the tasks and questions section, students will be able to test their understanding after each chapter. Similarly, managers, who usually do not have much time to spare, also benefit from the reading thanks to the clarity of the structure and contents.”
– Stefano Pelle, CEO, Ferrero India