Description
All business is global. Notwithstanding the ups and downs of international trade over the years and despite all criticisms of globalization’s undesired by products, competing internationally is the new normal for most companies. Sometimes companies proactively seek opportunities in other markets, at other times they are forced to do so. Whatever their motives, and regardless of whether they are small, medium-sized, or large conglomerates, they are all faced with similar challenges. INTERNATIONAL MARKET ENTRY STRATEGIES explores how companies can work through these challenges in a systematic way.
Once an ideal foreign target market has been selected, companies need to decide on the best way to enter this market – by using one of the many. Contractual or investment modes available. How the best entry mode can be selected is at the center of this chapter. In addition, mini-cases, additional resources, and tasks and questions are provided.
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