International Market Entry Strategies

All business is global. Notwithstanding the ups and downs of international trade over the years and despite all criticisms of globalization’s undesired byproducts, competing internationally is the new normal for most companies. Sometimes companies proactively seek opportunities in other markets, at other times they are forced to do so. Whatever their motives, and regardless of whether they are small, medium-sized or large conglomerates, they are all faced with similar challenges. INTERNATIONAL MARKET ENTRY STRATEGIES explores how companies can work through these challenges in a systematic way. Using insights from scholarly research and combining them with practical insights, each chapter in this publication provides miniature case studies, exercises, and further resources. The current, first edition focuses on the main stages of systematic entry into foreign markets, and future editions will add new topics and chapters.

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