Why blogging about the „Deadly Sins in International Business“. If you run a search on the internet, you’ll discover that the metaphor of the deadly sins has been used for a lot of different things – from investing to human resources management to pottery. So why not use it in an international business context. Sometimes it’s useful to use metaphors which are accessible to a broad spectrum of people irrespective of their background. In this way, they work as some sort of scaffolding along which ideas are created, reality is interpreted and arguments are built. After the work is completed, the scaffolding may (and must) come down again in order not to become oppressive to the mind. Hence, my look at the many mistakes companies make in foreign markets through the lens of the deadly sins.